A good result presentation is the reflection of my professionalism and my commitment to the services I managed toward my customers so creating a good one to present the results, it is a must to create a good trust. Particularly true if I have to do it face to face and because I am using Microsoft Office, all are done with powerpoint.
I have some rules to create my presentation. First, I use a template which is customized for each customer. In some companies I worked for, there was an official one. It is a good thing because I didn’t need to spend time to create one. For some who don’t have, I have no choice. Using a template saves me a lot of time because I don’t have to create a new one each month and it ensures that I will have the same design making easier for my customers to identify.
Powerpoint offers many default designs so normally I pick one of them then I customize it by:
It is important for me that each customer has its own template because, psychologically, it will convey a stronger relationship and making my customers to feel not as a partner but as one single team without frontier. If you are lazy, you can create only 1 for all your customers. In this case, just put the official color, the logo and the name of your company.
The second step is the content. This is the most important part because it will provide to my customers how well I know their service. If I put wrong contents or irrelevant information, I will tell them indirectly that I don’t care even if it is not the intention. Main rules:
Some rules to create a good graph:
Lastly, take note of any feedback so the presentation can be improved for the next meeting.
After the meeting, even if your customer don’t ask it, send them a copy. It will formalize that everyone is agreeing about the results even if it was done verbally. Don’t forget to put any positive and negative comments talked during the meeting because any unresolved actions should be reviewed in the next one. For that, normally, I will create a slide and I will include it in the presentation.
It is very unusual that the customer will ask you to send it days before the meeting but they can ask you to do it some minutes before the meeting. Don’t say no except if you have a really good reason, if not, they will think that you are hiding something.
A good result presentation is a presentation that doesn’t raise any questions (at least, the minimum) and very easy to understand in one single look. For instance, what is this, what means this, I don’t see the total of, etc. should not exist.
Finally, for the presentation to be a total success, you need to be well prepared. You need to anticipate the questions so to have ready the answers. If during the meeting, the customer will ask something that you didn’t think about, just say something like “I will check and let you know”. If you are not prepared, it is very annoying for the customer to hear “I will check and let you know” to all his questions.
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