Use tools to evaluate digital opportunities, support decisions, and create strategy development. Understand:
Many tools for analysis; choosing can be as difficult as the positioning analysis:
1. Maturity models Maturity models based on the theory that there is a set of characteristics that increases the chance for success Two types of maturity models:
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1.1 Limits
Maturity models are neither predictable or consistent in a disruptive digital environment (can be time-consuming and can focus on wrong variables)
Can be used as a substitute for a solid strategic analysis:
Models do identify characteristics and capabilities for a specific position; can define initiatives (don´t determine organizational position)
2. Digital positioning models
Can be used for one organization or a group of competitors:
2.1 Strategic focus: consumer/market relevance, operational excellence, industry disruption/transformation, market disruption/transformation
Organizations clustered around customer experience and operational excellence:
2.2 Strategic focus: physical presence, digital presence, use of emerging technology, use of industry standard tools
Changing the strategic focus moves the various organizations to different positions as well as different travel directions
Design digital positioning goals to reflect organization’s purpose and vision: review/re-evaluate often to reflect the VUCA environment
Go back to ITIL 4 Strategic Leader Certification Course: Disruption to finish this chapter or to the main page ITIL 4 Strategic Leader Certification Course.
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