ITIL 4 Strategic Leader Certification Course: Environmental Analysis - Business Models

Business model: a formal description of how an organization should be configured to provide value to customers based on its strategy

Describes the optimal configuration of the organization to achieve its purpose relative to its environment

Three major themes:

  • Value realization: how value is created through services and products
  • How value is created (relationships, channels, customer segments, revenue streams)
  • How the organization will fulfill its commitments and meet expectations

Two criteria for effective business models:

  • They must tell a strong story about the value propositions
  • They must have a viable financial model

Business model design template

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Example business model canvas

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Go back to ITIL 4 Strategic Leader Certification Course: Environmental Analysis to finish this chapter or to the main page ITIL 4 Strategic Leader Certification Course.

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