Purpose: to formulate the goals of the organization and adopt the courses of action and allocation of resources necessary for achieving those goals
Strategic characteristics:
1. Aspects
Long-term, medium-term, short-term, respectively:
Strategy management provides inputs to other practices:
2. Practice success factors (PSF)
Two PSFs for StM:
2.1 Effective and sustainable strategies
Effective strategies translate the purpose, needs and requirements to the organizational vision, objectives, business and operating models
Creating an effective strategy:
Strategic reports:
Data-driven with insights: ALOE (ask, listen, observe, empathize), emotional, social, system intelligence
2.2 Strategies are communicated and embedded
A strategy is only as effective as it is executed – must be embedded in all practices, value streams, processes, products and services
Characteristics of a successfully executed strategy:
Design all practices for strategic alignment and continual improvement
Utilize techniques from organizational change management and workforce and talent management to develop a good organizational culture that supports the strategy
Review principles of good communication from DPI:
Communication principles | Strategic communication |
Communication is a two-way process | Strategic communications should not be limited to one-way awareness communication or objective setting. Strategy should develop based on the input from stakeholders, including feedback |
We are all communicating all the time | Non-verbal and non-explicit communications matter, especially when it comes to communicating principles, values, and ways of thinking and working. Leading by example and transparency are key enablers of strategy adoption and fulfilment |
Timing and frequency matter | Changes in strategy should be communicated when they can be adequately received and processed. Status of the ongoing initiatives, climate in the organization, external events, and other factors should be considered. Empathetic and thoughtful communication is more effective |
There is no single method of communicating that works for everyone | Different stakeholders prefer different means of communication, from face-to-face meetings to using social networks and online publications |
The message is in the medium | The method, channel, and format should be selected with careful consideration to the information’s sensitivity and information security risks, but wherever possible stakeholders’preferences should be taken into account |
Go back to ITIL 4 Strategic Leader Certification Course: Practices to finish this chapter or to the main page ITIL 4 Strategic Leader Certification Course.
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